Building A Landing Page For Idea Validation – Link To A Course On Building Landing Pages

Over the past couple of weeks I’ve been reviewing the basics of eCommerce, specifically the various aspects of idea validation. So today, it’s my favorite course on landing pages.

Here is a link to The Ultimate Guide To Landing Pages, available free for downloading from LeadPages. It is a great introductory course on landing pages

Reviewed Chapter 1 pp 4 – 35

What is a Landing Page?

INTRODUCTION
LANDING PAGE DEFINITION
4 TYPES OF LANDING PAGES
LANDING PAGE ELEMENTS
LANDING PAGE BEST PRACTICES
CONCLUSION:

The truth is, landing pages can be used for nearly anything you want to use them for. But at the end of the day, they’re inherently designed to generate more leads for you, drive more sales for you, and grow your business.

Next up, we’ll talk you through every step of building your landing page, from selecting the right template
for your needs, to writing the best landing page copy, to creating the most effective landing design.

Reviewed Chapter 2 pp 18 – 36

What are Landing Pages Used For?

INTRODUCTION
GETTING LANDING PAGE CONVERSIONS
U S I N G L A N D I N G PA G E S T O
DISTRIBUTE INFORMATION
U S I N G L A N D I N G PA G E S F O R
CONTENT MARKETING
U S I N G L A N D I N G PA G E S F O R E V E N T
PROMOTION
U S I N G L A N D I N G PA G E S F O R
AFFILIATE MARKETING
U S I N G L A N D I N G PA G E S F O R
PAY-PER-CLICK ADS
U S I N G L A N D I N G PA G E S F O R
VIDEO MARKETING
CONCLUSION:

The truth is, landing pages can be used for nearly anything you want to use them for. But at the end of the day, they’re inherently designed to generate more leads for you, drive more sales for you, and grow your business.

Next up, we’ll talk you through every step of building your landing page, from selecting the right template
for your needs, to writing the best landing page copy, to creating the most effective landing design.

Reviewed Chapter 3 pp 37 – 57

Your Guide to Creating Landing Pages

INTRODUCTION
THE 5 THINGS YOU NEED TO START
CREATING LANDING PAGES
WRITING YOUR LANDING PAGE COPY
LANDING PAGE SEO BASICS
LANDING PAGE DESIGN
USING LANDING PAGE TEMPLATES
T O P 5 M I S TA K E S P E O P L E M A K E W H E N
CREATING LANDING PAGES
CONCLUSION

See Lead Pages Blog Post THE ULTIMATE LIST OF
FREE LANDING PAGE TEMPLATES FROM LEADPAGES

Conclusion:

Once you get the hang of it, creating landing pages can truly be both fun and easy. The better you get at it, the higher your conversion rate will inevitably climb. Take time writing, and emulate other sales and landing pages that have been compelling to you in the past. Do the same for your landing page design. Start with a solid and user-friendly template, and make changes that enhance the page or make it appear similar to pages that you’ve appreciated in the past. Over time, your skill will grow, and you’ll know how to build a high-converting landing page each and every time.

Now that you know exactly how to start creating your landing pages, we’ll talk about optimizing them and driving traffic to them next, in the following chapter of The Ultimate Guide to Landing Pages.

Reviewed Chapter 4 pp 58 – 73

Your Guide to Optimizing Landing Pages

INTRODUCTION
CONVERSION RATE DEFINITION
WHAT IS A/B TESTING?
W H AT I S M U LT I VA R I AT E T E S T I N G?
WHAT CAN BE TESTED ON A LANDING PAGE?
T H E 5 S T E P S T O A S U C C E S S F U L L A N D I N G
PAGE TEST
5 C O M M O N C O N V E R S I O N R AT E
OPTIMIZATION MISTAKES
CONCLUSION:

Creating high quality landing pages doesn’t stop after you’ve hit publish for the first time. Testing your landing pages is an essential part of a successful marketing campaign. The more you do it, the better you’ll get at it. Remember, every test you execute is successful, because even if your hypothesis turns out to not be true, you’ve still learned something. You have a new data point that you can use when you go to create your next landing page.

Don’t be afraid to make mistakes. Just pick an element of your landing page that you feel could be better, and
envision what that looks like. When you’re right, and your page improves, so will your conversion rate. And the
work you put into creating your landing page will pay back exponential dividends when you put in the work to
continue optimizing it, one test at a time.

Now that you know exactly how to start testing your landing pages, and optimizing that conversion rate, we’re
going to talk about what it takes to get more eyes on your landing pages. Driving traffic is up next, where we’ll
learn the exact methods you need to get more people on your pages, and create more leads and sales. That’s coming up next in the following chapter of The Ultimate Guide to Landing Pages.

Reviewed Chapter 5 pp 74 – 89

INTRODUCTION
THE THREE B’S OF DRIVING WEB TRAFFIC
BUYING WEB TRAFFIC
BORROWING WEB TRAFFIC
BUILDING WEB TRAFFIC
3 F I N A L T I P S T O M A X I M I Z E Y O U R L A N D I N G
PAGE TRAFFIC
CONCLUSION:

Congratulations! You’ve made it through the fifth
chapter of The Ultimate Guide to landing pages.
We’re nearly done with the course, but before we
continue on the conclusion of this guide, let’s
quickly recap everything we’ve done so far.

In the first chapter we settled on our shared
definition of landing pages and answered the
question: “What is a landing page?” Next, we covered the variety of types of landing pages that can built or found in the wild, including all of the different ways they can be used to help you grow your business. In our third chapter, we went through acomprehensive guide of how to build landing pages covering everything from copy, to design, to imagery,and more. And in our fourth chapter, we talked about how and why testing your landing pages and optimizing your conversion rate is so important.

Now and this chapter, with a little bit of traffic, you should be up to your ears in leads and quickly growing your business. In the next and final chapter of The Ultimate Guide to landing pages, we’ll talk about marketing strategies to tackle next. We’ll answer the question: “I’ve got leads… Now what do I do with them?”

Reviewed Chapter 6 pp 90 –

INTRODUCTION
WHAT IS MARKETING AUTOMATION?
4 TYPES OF MARKETING AUTOMATION
MARKETING AUTOMATION
WORKFLOW EXAMPLES
G E T T I N G S TA RT E D W I T H E M A I L
MARKETING AUTOMATION
M A R K E T I N G A U T O M AT I O N
SUCCESS IN 4 STEPS
CONCLUSION

This entry was posted in Ecommerce, Marketing, Social Media Marketing, Software, Website Design And Marketing. Bookmark the permalink.