Another critical step in idea validation is test it with advertising to drive visitors to your landing page [where your place your offer and hopefully have people take action]. [There are no affiliate links on this page. I’ve just included these resources because I think they are an outstanding introduction to online marketing.]
The following videos are from Leadpages‘ free The Facebook Advertising System. [Link is to the LeadPages’ landing page to download the complete free course resources including the videos. You want to download the above link because there are a lot more resources than just the YouTube videos.] [There are no affiliate links on this page. I’ve just included these resources because I think they are an outstanding introduction to online marketing.]
But first here is a quick LeadPages YouTube video to get started with: Facebook Landing Pages in 5 minutes with LeadPages. Then you can take the LeadPages course below.
I’ve also linked directly to the 11 YouTube videos on YouTube in case you want to watch a video easily on your phone or tablet. But you really should download the complete course to get all the extras.
7:59 – [Final course advice starts here. The preceding part of the video summarizes each module’s teaching points. I’ve placed the screen shot the summary of each module’s teaching points under the link to each video module.]
Implement what you’ve learned.
And the best way to implement what you’ve learned is to download The LeadPages’ Facebook Advertising System handouts, video and audio links, spreadsheet, infographic and other resources in the System.
And finally, if this is your first exposure to the Facebook Advertising System, watch these videos again.
Here is a bonus YouTube video from Leadpages and Amy Porterfield:
Here are my notes on this excellent video:
Amy recommends Wirecast.
Bob reminds us that for effective Facebook Live broadcasts you need to have:
- Excellent Video
- Excellent Audio
- Excellent Lighting and Scenery
Here is a screen shot of Bob The Teacher from his broadcasting studio:
Here is a screenshot of Amy Porterfield who is remote from her studio:
Here is a screenshot of a second camera input from Bob The Teacher’s studio:
In answering Bob’s first point about quality video for your Facebook Live broadcast, Amy recommends a specific brand of streaming software for maximizing video quality. I’m not listing it because I haven’t had a chance to use it so I’m not providing the link.
Again the tools for great Facebook Live broadcasts include:
- Excellent Video – which means streaming software or hardware
- Excellent Audio – and Bob is using a good microphone, for example, a Yeti.
- Excellent Lighting and Scenery – in her video feed she is sitting by a window and is also using a
Now at 3:35 Amy and Bob start to discuss her Facebook Live for a Product Launch. This is an awesome video and should be watched again.
For an example of a free webinar that Amy Porterfield used for a product launch watch her YouTube video:
7 Easy To Implement Strategies To Get Your Business Up And Running With Amy Porterfield (1:28:16) YouTube video by Amy Porterfield [link is to her excellent website], September 28, 2015.