Every website, product, and service requires a related high quality downloadable guide that visitors can obtain by filling out a simple form.
I was at Penn Medicine‘s Heart Failure Classification Blog Post looking for some graphics for one of my posts and was once again reminded of the necessity of a downloadable guide with high quality information related to your focus of interest.
At the bottom of the Heart Failure Classification Blog Post was the following message relating to the subject:
When I clicked on “Download our free heart failure guide” I was taken to a webpage/form that was divided into four sections:
Here is the first section:
When you click on the down arrow at the bottom of the section, the page scrolls to the second section:
Note that at the bottom of the second section are the site’s phone number and the link “download our free heart failure guide” which scrolls back up to the first section, the contact form. And when you click on the down arrow at the bottom of the second section, the page scrolls to the third and final section:
And again at the bottom of the third section there is again the phone number and the “download our free heart failure guide”. And when you click on the third section’s down arrow, the page scrolls to the fourth and final section:
And when you click on the up arrow at the bottom of the fourth section you are taken back up to the contact form section.
There you have it, your website product or service needs a similar page.
