To create a great new product, you need a great idea, a great plan, and great and committed people to execute your plan.
But there is one more critical ingredient: money.
Now there is a website where you can pitch your project to the internet community and it’s called Kickstarter at www.kickstarter.com.
Here’s how it works:
Create your project and pitch it to the community. You tell the community how much money you need for your project. And you tell the community the reward that you will give to the community members who support the project.
Kickstarter states that “Rewards are things like a copy of what’s being made, a limited edition, or a custom experience related to the project. This isn’t Best Buy—rewards aren’t shrink-wrapped and ready to ship. Once the project is funded, the journey to bring them to life begins.”
Community members make a pledge to the project they wish to support. If your funding goal is met by a specific deadline, then each member’s pledge is deducted from their credit card. If the amount pledged does not reach your funding goal, then the pledges are voided (and not deducted from the members credit cards) and the project recieves no money.
The site does not charge you for listing your project. If you reach your funding goal, then Kickstarter will deduct 5% and you’ll pay an additional 3 to 5% to Amazon which handles the credit card processing.
Kickstarter was launched in April of 2009 and since then has resulted in funding of more than 20,000 projects!
The projects are classified into the following categories: art, comics, dance, design, fashion, film & video, food, games, music, photography, publishing, technology, and theater.
Projects are also listed by city. I live in Indianapolis so I typed that into the city search box and found that there are 49 projects currently listed for Indianapolis.
One of the Indianapolis projects is the 2012 Indy Film Fest which takes place July 19-29 at the Indianapolis Museum of Art. This project has reached its goal. Visit the project page at http://www.kickstarter.com/projects/717569667/2012-indy-film-fest-for-flicks-sake-give-today?ref=city.
A really neat project I found in the technology section is “MoveeGo—Film Like A Pro On the Go” available at http://www.kickstarter.com/projects/slepoutre/moveego-film-like-a-pro-on-the-go?ref=category. The project involves inexpensive camera stabilizers and camera sliders. This is a good project to visit just to get an idea of what the Kickstarter site is all about.
So if you’ve got a great product, a great plan, and are committed to carrying out your product plan, pitch it at www.kickstarter.com.
If you’d just like to learn about some great projects that you can help fund and then follow, you should also go to www.kickstarter.com.