How do you get people with no savings, no property, and no hope of ever getting either to support the agendas of the super-rich who run the country and the world?
Remember, over 50% of all white people voted Republican in the last election. And no more than 10% of those voters had any significant savings and or any hope of ever getting a meaningful amount of savings.
Well, you need a whole bunch of right wing nonsense. And the book Dark Money explains how that nonsense effectively spread.
A new version of right wing nonsense is pushed, very successfully, by Jordan Peterson*.
He says there’s a crisis in masculinity. Why won’t women — all these wives and witches — just behave?
While much right wing nonsense is heavily subsidized by the super rich through their political propaganda organizations (American Enterprise Institute, Club For Growth, etc.), Mr. Peterson, a psychologist, has very successfully monetized his right wing nonsense.
What follows is from the NYT article above:
“We have to rediscover the eternal values and then live them out,” he says.
Mr. Peterson, 55, a University of Toronto psychology professor turned YouTube philosopher turned mystical father figure, has emerged as an influential thought leader. The messages he delivers range from hoary self-help empowerment talk (clean your room, stand up straight) to the more retrograde and political (a society run as a patriarchy makes sense and stems mostly from men’s competence; the notion of white privilege is a farce). He is the stately looking, pedigreed voice for a group of culture warriors who are working diligently to undermine mainstream and liberal efforts to promote equality.
He is also very successful. His book, “12 Rules for Life,” which was published in January, has sold more than 1.1 million copies. Thanks to his YouTube channel, he makes more than $80,000 a month just on donations. Hundreds of thousands of people have taken his online personality tests and self-improvement writing exercises. The media covers him relentlessly.