Resources On Starting A Substack Podcast

Your podcast. Bigger and better.

Link is to substack

Substack makes it simple to start a subscription podcast. You can distribute to Apple and Spotify, build a home for your community, and grow your audience right here.

“We moved to Substack because the platform enables us to develop Pack Your Knives into more than a weekly podcast, expand our offerings beyond the weekly recap, and build a community hub for all things Top Chef.”
– Kevin Arnovitz, Pack Your Knives

More than a podcast.
Each podcast episode can become a bigger, richer experience by adding supporting multimedia material around it—writing, images, transcripts, or bonus audio and video content.

A direct relationship with listeners.
On Substack, you’re not podcasting into a void. Email subscriptions create direct relationships with listeners. Comments and community threads connect subscribers.

Monetize through devotion.
Share free episodes broadly via email, web, in the Substack app, or via RSS feed to all major podcast players—and add extra perks for paying subscribers all in one place.

“Adding my podcast to Burnt Toast has been such an important way to build my community and make my work more accessible to a wider audience… Since I launched my podcast, my total list has grown by 30 percent and my paid subscribers have nearly doubled.”
– Virginia Sole-Smith, Burnt Toast

Great podcasters are on Substack.
From food and culture to politics and crypto, Substack is a home for podcasts by both seasoned hosts and new talent.

The Fifth Column
Media veterans Kmele Foster, Michael Moynihan, and Matt Welch decided to bring their weekly show from Patreon to Substack in spring 2022 in order ensure they own their content, IP, mailing list, and payment information.

Virginia Sole-Smith
Virginia Sole-Smith launched a podcast on Substack to complement her weekly essay on parenting through diet culture and fatphobia, along with monthly Q&A episodes for paid subscribers.

MartyrMade
Researcher and writer Darryl Cooper created The MartyrMade podcast, a hit podcast covering “tragic and epic” stories from the past.

Eric Newcomer
As part of his deeply reported Substack publication about Silicon Valley, Eric Newcomer hosts a weekly podcast called Dead Cat. The podcast has thousands of listeners per episode.

Andrew Sullivan
Andrew Sullivan added a podcast to his publication, The Weekly Dish, to deepen the relationship with his subscribers, and calls the medium “the perfect complement to writing.”

Glenn Loury
Writer and academic Glenn Loury has published a podcast and YouTube show for 13 years. He moved the show to Substack in 2021.

Ethan Strauss
Longtime NBA writer Ethan Strauss moved his beloved House of Strauss podcast to Substack. In addition to podcast episodes and written pieces, Ethan narrates articles for paying subscribers.

David Roberts (Volts)
As David Roberts transitioned from blogging into professional journalism, his audience transformed from loyal followers to “random people who happen to see your headline drift past on social media.” On Substack, so that a community of readers support his writing and podcast directly, “with no advertisements or institutions in between.”
The easy way to get started with audio.
No need for long episodes, hefty edits, or expensive equipment. Keep it simple and record audio directly in the Substack editor.
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