Is a nonprofit structure best for your new organization or should you consider organizing as a public benefit corporation?
Singularity University is a California Public Benefit Corporation (meaning a for profit with some difference from the usual C corporation). It produces and markets business education courses online and on location.
Here is a link to an online course. When you click on the link you will also note a popup offering a free video lessen to download via email [a great way to harvest email interest].
Here is an article that will help explain the differences between the two types of corporate organization from Singularity University:
After reading the above article you can do Google searches for more information on Public Benefit Corporations.