An Innovative Fundraising Program From 4Ocean – A For Profit With A Social Mission

While watching a television show I saw a television commercial for 4Ocean. They sell bracelets for $20 made from recycled ocean plastic and use the money from the sales to fund their business of cleaning plastic refuse from the ocean.

Their program [Link is to their shopping page] is an innovative way to raise money for a for profit that is doing good.

Below are links to some results from the Google search “businesses doing good“.

Here is a link to 4ocean YouTube Channel. The videos effectively promote the company.

And here are some other links from 4ocean



Here is a summary from their About Page:

The story begins when Alex and Andrew take a surf trip…

to Bali Indonesia that would inevitably change their lives and the fate of the ocean. Devastated by the amount of plastic in the ocean, they set out to find out why no one was doing anything about it. One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen’s livelihood. Could the fishermen use their nets, they wondered, to pull the plastic from the ocean? This idea stuck with the 2 surfers and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired cleanup efforts. This is how the 4ocean Bracelet was born.

Made from recycled materials, every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In less than 2 years, 4ocean has removed 2,751,034 pounds of trash from the ocean and coastlines.

4ocean currently operates out of multiple countries and employs over 150 people worldwide.

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